Friday 26 May 2017

Firefox Marketing Head Expresses Concerns Over Google's Apparent 'Only Be On Chrome' Push

Eric Petitt, head up Firefox marketing, writing in a blog: I use Chrome every day. Works fine. Easy to use. There are multiple things that bug me about the Chrome product, for sure, but I'm OK with Chrome. I just don't like only being on Chrome. And that's what Chrome wants. It wants you to only use Chrome. Chrome is not evil, it's just too big for its britches. Its influence on the internet economy and individuals is out of balance. Chrome, with 4 times the market share of its nearest competitor (Firefox), is an eight-lane highway to the largest advertising company in the world. Google built it to maximize revenue from your searches and deliver display ads on millions of websites. To monetize every... single... click. And today, there exists no meaningful safety valve on its market dominance. Beyond Google, the web looks more and more like a feudal system, where the geography of the web has been partitioned off by the Frightful Five. Google, Facebook, Microsoft, Apple and Amazon are our lord and protectors, exacting a royal sum for our online behaviors. We're the serfs and tenants, providing homage inside their walled fortresses. Noble upstarts are erased or subsumed under their existing order. (Footnote: Petitt has made it clear that the aforementioned views are his own, and not those of Mozilla.)
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