Sports fans are increasingly demanding a multi-channel experience, wanting all the news and all the facts on multiple devices. Website owners can’t afford to ignore this, as creating a superior user experience to that offered by rivals can mean a competitive advantage in terms of user happiness and, ultimately, website traffic. Mobile, cloud and web performance specialist Keynote believes that not enough sites consider online performance during high-profile sporting events, and so decided to monitor and compare the performance of 11 popular Formula One constructor team web pages -- including Caterham, Ferrari, Force India, Lotus, Marussia, McLaren, Mercedes, Red Bull,… [Continue Reading]
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