How much can people discover about you over social media? It began as a mere marketing stunt, but Digital Shadow remains a very useful (and potentially scary) application. Ubisoft’s Watch Dogs is a sci-fi game that works on a smart premise: that our lives can be laid out to a hacker and used against us. Our family, our friends, our interests, our personalities: they build up a digital trail, leaving us exposed. It sounds like an Asimov or Bradbury concept, but the accompanying Digital Shadow, used to advertise the game, shows us that this dystopia isn’t too far removed from...
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