Saturday, 24 May 2014

Linux-based eyewear tracks eye movements


Tobii announced a Linux-based eyewear device with advanced eye-tracking software that lets market researchers see what’s capturing the viewer’s attention.


At first glance, Tobii Glasses 2 may look like another Google Glass competitor, but there’s more — and less — here than meets the eye. First, this is not a casual date: the glasses cost a whopping $14,900, and the Premium Analytics package goes for $29,900. Second, the eyewear is not designed for snapping photos of checking the Internet on the move. Instead, it lets researchers see what is captivating a test subject’s interest. The device can be used to watch what you’re looking at on a website, a TV screen, or signage, or when walking into a store or restaurant. They can analyze how you drive a car, train on equipment, or even play sports.


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